DON’T TRASH CALIFORNIA NEEDS YOU!
Secure Loads = Clean Roads™
What’s In It for California?
- QUALITY OF LIFE: Get rid of unsightly trash and debris and make California even more beautiful.
- TRAFFIC SAFETY: Reduce the potential for serious traffic accidents, injuries and property damage.
- LIABILITY: Minimize the possibility of major fines, criminal penalties and lawsuits for violators.
- ENVIRONMENT: Enhance water quality and ensure healthy marine, bird and mammal life.
- DOLLARS: Reduce cost of tens of millions of tax dollars spent annually in California for road and litter debris collection.
- DRIVE TIMES: Keep traffic flowing by reducing load loss stoppages and slowdowns.
Keep California Beautiful is working with sponsors Pactiv, Waste Management and TarpX along with state agency partners Caltrans, California Highway Patrol and Department of Motor Vehicles to support this effort. Our first coordinated effort was On May 6, 2009, when for the third consecutive year, Keep California Beautiful (KCB) and numerous state agencies lead the Great American Cleanup™ effort in California. This event included efforts of very important campaign partners, to collect litter and enforce load control/tarping statewide and provide education messaging through Caltrans roadside changeable message signs, program partner websites and providing coupons at landfills and transfer stations for reduced pricing on tarping systems.
Keep California Beautiful and TarpX are promoting the Spring Secure-Up Campaign. Use the Coupon Code KCB2009 when you order online and receive a discount on your purchase and TarpX will make a donation to KCB. Click here for coupon!
Look for the upcoming Ugly Loads Contest™
We are looking for additional corporate sponsors to contribute to a public-private partnership funding the update of the previous campaigns with Tony Hawk and Sunny Garcia. Please contact the KCB Executive Director if you are interested in providing funding or in-kind support. The campaign needs to raise $50,000.
Tony Hawk / Sunny Garcia "Don't Trash California" Campaign
"Lets face the facts. If you are not part of the solution you are part of the pollution! There's really nothing cool about litter, it just smells and destroys the environment, those disgusting dumps take up a lot of good land that could be used for skateparks, and who wants to trip over trash when running out to catch a killer wave?"
Who better to help spread the word that littering is just not cool than Champion Skateboarder Tony Hawk and six time Triple Crown Surfer Sunny Garcia. Both of these guys know how awesome our environment is and are concerned about California's trashy state!
Tony Hawk was KCB's first "Don't Trash California" spokesperson, joining us in 2001. Tony has completed two photo shoots and has been a great supporter of California's environment. Over 400,000 book covers and 50,000 posters were distributed to kids all over California!
Sunny Garcia, six time Triple Crown Champion Surfer, joined forces with KCB in spring 2004. Garcia loves to surf, but hates to do it in an ocean where trash floats by! His concern for the environment has led him to be outspoken when it comes to California's beaches. Sunny encourages people of all ages to help fight the war on litter and to save our waterways and beaches from trash and pollutants!
Don't Trash California posters featuring Sunny on a favorite beach in Del Mar are still available. When the campaign was launched, prizes like t-shirts and posters from DaHui, one of Sunny's sponsors, were available as prizes for a drawing. All you had to do to enter the contest was just sign the Pledge Not to Litter postcard and send it in to KCB!
Come on Kids! Join the fight against litter. Together we can
clean up our public lands and beaches!
Buy a "Don't Litter" License Plate Frame!
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